How I use Facebook?
January 4th, 2019

Long before Facebook was the mega enterprise it is today, there were several other social networking websites as well. Some of the notable ones were Myspace and Orkut, which engaged users between 2003 and 2006 with millions over worldwide. Orkut had bit dust and Myspace has transformed into a site which serves only budding musicians. All the social media sites that came before and after were decimated by the mass appeal of Facebook.

Today there are over 2.27 billion monthly active Facebook users worldwide. Why do people still use Facebook in-spite of several major controversies and the existence of alternatives?

The primary reason people use Facebook is for staying in touch with their friends and family.  They can instantly check up on their friends no matter where they are on the planet, where they’re eating, where they work, even what they were doing on their vacation. Facebook has also been incorporated into most websites, meaning there is no need for setting up a different profile and passwords.

It is becoming a platform for budding solopreneurs and small business owners to increase their brand awareness. Facebook has many tools to help business owners to engage with customers and built up trust for their products and services. Recent consumer surveys show that businesses without an online presence are seen as untrustworthy by millennial users. Having an online social media presence also makes you accessible for immediate feedback from your clients. Event organizers can test the feasibility of an upcoming event by conducting surveys online. When the dates are finalized, they can use this data to send invites to willing people. Facebook automatically notifies their friends, which makes them also want to participate. It’s free publicity for the organizers, increasing the audience base.

According to statistics published by Hootsuite, 88% of users access Facebook on their mobile with the average time spend is 10-12 minutes. The platform has branched out to offer more support to mobile devices. This means that even people without access to personal computers can use Facebook to connect to their world. In this context, people use Facebook to browse their feed whether they’re stuck in a traffic jam, waiting for a flight or even during conventional functions. This is again demonstrative of the wide-reaching potential of the site.

Recently even political campaigns have gone online to extend their reach and understands the dispositions of their voters. Vice versa voters also have a medium to reach out to their representatives and voice any concerns that they might have.

Facebook is dynamically changing the way we use social media without distinctions. In the coming years we could see further developments through implementation of virtual reality and AI. Let’s wait and see how it will change the way we share.

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