New world of Video Blogging
December 24th, 2018
It is said that a picture speaks 1000 words, which means that a video speaks millions of words. The world of marketing is ever changing and one of the most versatile tools digital marketers use is the video format as it can help illustrate a concept better than text or audio. In the past promoters were discouraged due to the high cost of production, now with technology advancements like 4k recording on smartphones and tablets it has become accessible to everyone.
From a recent survey it was found that 63% of people are more likely to buy a product once they have seen a video of it, which clearly means video provides a brand more exposure compared to textual medium. With video, the content is easier to share, and you get immediate feedback in the form of comments from viewers. You can also convey emotions through a video more coherently, to show excitement or passion for your product. Recently creators have started live-streaming their product launches and service updates to increase hype among customers across social media. This retains engages viewer’s attention longer in this age of short attentions spans and is an informal medium to interact with potential clients globally.
Video is a medium which will put your presentation on a digital stage which is visible to the entire world. The information you are conveying must be accurate, helping you focus your research skills. You will make sure the content is free from misinformation and plagiarism by taking extra steps to double check your sources. It will also help you develop creativity and develop a unique style which will set you apart from the competition. You will be able to decide early in your marketing campaign how to build expectation for your product using teaser videos no more than 30 seconds long.
At VIDZPRO, we use Adobe Premier pro and After effects to edit your footage or make high quality info-graphic videos which will help you educate potential users about your services or product. Our experienced team will add the necessary special effects, text and tweak to give your video the panache to stay a step ahead of the competition. A classy video can be the difference between a successful product and a flop. Our unique creative signature will help start up entrepreneurs grab a foothold in any industry and well-established brands amplify their digital presence.